Posted on June 5th, 2025
by Laura Martin
2.5 min read
If you think banks make their money by storing yours safely behind vault doors and offering free lollipopsāthink again.
Banks and credit unions are masters of a well-known but rarely explained financial strategy: arbitrage. In simple terms, they borrow at low interest rates and grow at higher ones. They leverage your deposits (yes, yours!) to earn solid, consistent returnsāthen toss you a few crumbs in the form of 0.01% APY.
So, hereās the million-dollar question (literally): Why not do what they do?
š§ The Strategy the Wealthy Use (That You Probably Havenāt Heard Of)
High-net-worth individuals and financial institutions often use max-funded Indexed Universal Life insurance policies (IULs) as a strategic financial tool. Itās not just about life insuranceāitās about tax-advantaged growth, liquidity, and protection.
Hereās how it works:
You fund the IUL above the cost of insurance (max-funded) to maximize the cash value.
That cash value grows tax-deferred, often linked to an index like the S&P 500, with zero market-loss exposure.
You can access the cash value tax-free through policy loansāwithout triggering capital gains or early withdrawal penalties.
Waitābanks and credit unions own billions in these IUL-like assets? Yep. According to bank-owned life insurance (BOLI) filings, over 3,800 U.S. banks hold more than $190 billion in cash value life insurance.
š§© Why It Works (And Why Itās Not Mainstream)
Letās be honest: most financial advisors wonāt mention this strategy because:
1. They donāt specialize in advanced life insurance design.
2. It doesnāt generate recurring fees like AUM (Assets Under Management).
3. It sounds too good to be trueāuntil you see how institutions themselves use it.
But when designed properly, a max-funded IUL can outperform traditional savings vehicles, offer principal protection, and still give you access to your funds. Plus, your money is compounded tax-free, not just tax-deferred like a 401(k).
š§Ŗ Bottom Line: Think Like a Bank
Banks are in the business of making your money work harder than you do. Itās time you turned the tables.
If you're a business owner or high-income earner tired of market roller coasters, tax surprises, and watered-down āsafeā returns, itās time to look at what the banks are doing with their money.
Because the real secret isnāt in the bank⦠it is the bank.
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*Living Life Defender all-inclusive flagship product is an exclusive life insurance product designed for and distributed by Premier Financial Alliance. The owners and financial professionals at Vandj Life are proud affiliates of PFA and are appointed with National Life Group. This permanent life insurance policy offers both protection and the potential for cash value growth. Issued by Life Insurance Company of the SouthwestĀ®, a member of National Life GroupĀ®, it represents the next evolution in our shared commitment to financial security.
Living Life Defender IUL (life insurance with the complete living benefits)
Whole Life (with living benefits)
Term Life (with living benefits)
Annuities (with living benefits)
Infinite Banking (with living benefits)
*Vandj Life does not accept any payments.